My philosophy

Nutrition is an unbelievably powerful tool. It can be life-changing, performance-enhancing, and make us feel good every day. Every single time we put something into our mouths, we are making a decision. It is the balance of these decisions made over the course of a lifetime (not just a fad diet in January) that makes the difference.

I am Tom Hollis, a Registered Dietitian and true expert in nutrition, exercise and health. Unlike most unqualified scaremongers offering dietary advice in lifestyle blogs and newspapers, my professional reputation hinges on the scientific accuracy of what I say. I have worked hard to achieve a number of qualifications that I am proud to display, and my primary skill is in translating evidence-based science into practical dietary advice for my patients and athletes.

It is well established that as individuals, one of, if not the most important change we can make in the fight against climate change is to shift towards a plant-based diet 1-4. This is before we even consider the impact of that shift on water usage, animal cruelty, and human health. Ignorance and inaction should no longer be considered acceptable! It has never been easier to follow a plant-based diet, and all steps in this direction should be encouraged; this is my personal and professional stance. Fortunately, market data projects that nearly half of all UK consumers will be flexitarian by 2025, with a further quarter vegan and vegetarian 5. However, such steps need to be taken carefully; a poorly planned plant-based diet is prone to multiple deficiencies, and education is required.

As a Registered Sports Dietitian and passionate runner, my primary client base consists of endurance athletes (of any level), but my services are also available to other sportspeople and anyone wishing to transition towards a plant-based diet. Why make nutrition an afterthought, when fuelling strategies can make or break your performance and allow you to shave off those minutes and seconds that stand between you and your goals?

1. Tilman & Clark, (2014). Global diets link environmental sustainability and human health. Nature 515: 518-522.
2. The Intergovernmental Panel on Climate Change (IPCC), (2019). Special Report: Climate change and land. Retrieved from
3. EAT-Lancet Commission, (2019). Summary Report. Retrieved from
4. Wynes & Nicholas, (2017). The climate mitigation gap: education and government recommendations miss the most effective individual actions. Environmental Research Letters 12(7). DOI: 10.1088/1748-9326/aa7541
5. Sainsbury’s. (2019). Future of Food Report. Retrieved from